Marketing & communications
Campaign planning, social strategy, content systems, copywriting, brand storytelling, publishing and audience growth.
Marketing & communications · Partnerships · Projects · Operations
I connect ideas,
audiences and teams—
then make it move.
I'm Eya Amamria; an MBA graduate who turns objectives into campaigns, outreach and organised delivery. My experience spans marketing communications, partnerships, client support, project operations, data quality and research across international teams.
Open to marketing & communications, partnerships / BD, sales and account support, project and operations roles.
+150%
year-over-year audience reach
20+
national and international events supported
50+
daily B2B and B2C client interactions
>98%
multi-market healthcare data accuracy
200+
participants reached through leadership training
How I can contribute
Growth needs ideas, relationships and follow-through.
My advantage is range with a clear centre: helping teams communicate well, build useful relationships and turn plans into organised action.
Partnerships, BD & sales support
Audience research, partner decks, outreach structures, stakeholder follow-up, client communication and account support.
Projects & operations
Timelines, event delivery, vendor coordination, reporting, workflow design and dependable cross-functional follow-through.
Data, insight & research
CRM data quality, dashboards, business analysis, research synthesis and evidence that supports better decisions.
01 / Selected work
Evidence across growth, relationships and delivery.
Selected work across campaigns, partnerships, international programmes, events, leadership, client support, operations and high-accuracy data.
01
2025
JM International · Brussels
International Marketing, Programmes & Partnerships
During an Erasmus+ traineeship at JMI, supported the 2025 Imagine Music Experience and Ngeke! Festival through campaign content, social media publishing, partner coordination, outreach materials, event assets and partnership decks. The 2025 Imagine campaign achieved a 150% year-over-year increase in audience reach and 50% growth in followers and engagement. Separately, developed the IMX 2026 social media and collaboration strategy, which the team is currently implementing.
+150% year-over-year audience reach
+50% followers and engagement · IMX 2025
IMX 2026 social media and collaboration strategy currently in use
View Imagine Experience on Instagram
02
2019—23
Tunisia88 Alumni · Tunisia
Alumni Co-founder & Vice President
Co-founded the alumni network with four former club leaders, then served as Vice President and led the Reports and Information & Support squads. Coordinated 50+ members, delivered leadership and integration training, and supported events, tours, reporting and stakeholder communication.
10+ leadership trainings delivered
200+ participants · 5+ events supported per year
Learn about Tunisia88 Alumni
03
2023
Orient-US · Tunisia
Project Marketing & Partnership Outreach
Coordinated two national events, vendor follow-up and reporting; created targeted digital content; and built 50+ reusable outreach templates to make partner communication faster and more consistent.
2 events supported
+30% follower engagement
04
2021—23
Transcom Worldwide · Tunisia
B2B/B2C Client & Account Support
Managed 50+ daily B2C and B2B client interactions across fast-paced accounts, resolving issues, documenting follow-up and protecting service quality and customer satisfaction.
50+ client interactions daily
Issue resolution · Service quality · Account support
05
2024—25
Veeva Network · Remote, US-based
Healthcare Data Stewardship
Worked remotely for a US-based organisation, verifying and standardising multi-market healthcare-professional and organisation records in Veeva Network while supporting reliable CRM workflows and reporting readiness.
>98% data accuracy
Cross-market verification · CRM workflow support
06
2020
FormaFast Consulting · Tunisia
Finance & HR Assistant
Supported the Financiana project by translating 20+ financial reports from French to English, contributed to data analysis for Tunisian banking-sector reports, and managed 100+ CVs and company profiles in an applicant-tracking system.
20+ financial reports translated
100+ CVs & profiles managed · Finance + HR support
Selected proof of work
Ideas carried through to execution.
Strategy, content and campaign evidence—labelled to show exactly what I created, originated or helped deliver.
Case study 01 · Imagine Music Experience
A social system designed to travel across countries.
I developed the 2026 social and collaboration strategy for IMX, turning one international programme into a repeatable system that national teams could activate consistently.
- Strategy concept implemented National-launch posts, collaborator tagging and story reshares, shown here through the four-country rollout and Serbia example.
- Selected examples created by me The two International Final countdown visuals below are samples from a wider body of posts, stories, email communications and blog content I created.
- One of several implemented ideas A countdown-reel system in which each team delivered a D−X message and call to action for the official IMX account—one visible example of the wider strategy in use.
JMI · Partner communication & outreach
From the deck to the street.
Alongside social strategy, I created partner-facing decks for Imagine and Mubazar, then helped take the IMX campaign offline by distributing flyers with a coworker across Brussels.
Outreach focused on the audience in context: art schools, universities, cafés and event venues.
Campaign contribution
Ngeke Festival · South Africa
Contributed to festival marketing, social content and promotional materials for the anti-corruption cultural campaign.
Created by me
Orient-US social content
A study-abroad campaign post combining education, tourism and a clear enquiry call to action within the brand system.
Official recognition
Tunisia88 Executive Alumni
An official Tunisia88 feature naming me as one of the first Executive Alumni team members. I co-founded the Alumni initiative with four fellow former club leaders; it has continued to grow beyond our time in leadership.
02 / Research & publications
Curious about how organisations actually transform.
My research sits where strategy, digital transformation and the cultural and creative industries meet.
Master's research · Global MBA
Factors Influencing Digital Transformation Maturity and Its Impact on Business Performance in Tunisian Cultural and Creative Industries
A mixed-methods study of 96 Tunisian CCI SMEs and five company representatives. It finds that managerial orientation, operational practices and leadership-led experimentation shape digital maturity, while higher maturity is associated with stronger efficiency, audience reach and creative output. Bureaucratic and infrastructure constraints continue to moderate progress.
ICAEB 2025 · Paris
Digital Transformation and Its Impact on Business Models in the Cultural and Creative Industries: Evidence from Latvia
Co-authored with Kaspars Steinbergs and Renāte Cāne. Based on interviews with seven Latvian CCI micro-enterprises, the study finds that digitalisation expands market reach and revenue opportunities, while deeper change in internal processes remains constrained by fragmented strategy, finance and skills.
Creativity & Culture 2025 · Vilnius · released May 2026
Factors Influencing Digital Transformation Maturity and Business Performance in Tunisia's Cultural and Creative Industries
Co-authored with Dr Kaspars Šteinbergs and included in the Vilnius programme under Technological Mediation of Art and Culture. The abstract was released in May 2026, after completion of the MBA and its underlying research.
ICAEB 2026 · Florence · 23—25 August 2026
Factors Influencing Digital Transformation Maturity and Business Performance in Tunisia's Cultural and Creative Industries
Co-authored with Dr Kaspars Šteinbergs. The full paper has been accepted for publication and oral presentation; the remaining work is final revision and formatting to the proceedings template, followed by the conference presentation in Florence.
Digital transformation
Creative industries
Organisational maturity
Business performance
03 / International perspective
Equally comfortable with the plan, the people and the details.
My path is deliberately cross-functional: marketing campaigns, partnership outreach, project delivery, client support, operations, data and research. I can see the commercial goal, shape the message, coordinate the moving parts and follow through on the details teams depend on. International work has made me adaptable, culturally aware and comfortable learning new sectors quickly.
Tunisia
→
Turkey & Lebanon
→
Latvia
→
Belgium
→
South Africa
→
United States · remote
Strengths
Marketing strategy, content, partnership outreach, stakeholder communication, project coordination, reporting
Languages
Arabic, English, French · learning Italian and Dutch
Role range
Marketing & communications, partnerships / BD, sales and account support, projects, programmes and operations
Working toolbox
Platforms I can put to work.
Grouped by practical use, with quick-ramp platforms kept separate for an accurate picture of my current experience.
Data, CRM & systems
Veeva Network
Microsoft Excel
Google Sheets
ATS tools
Python
Projects & productivity
Monday.com
Trello
Notion
Airtable
Asana
Google Workspace
Microsoft Office
Content, publishing & campaigns
Canva
Figma
Meta Business Suite
WordPress / CMS
Mailchimp
Hootsuite
Social media analytics
Quick ramp-up
HubSpot
Salesforce
Pipedrive
Apollo
LinkedIn Sales Navigator
ClickUp
Have a project, role or research conversation in mind?
Let's make the next idea move.
I'm open to marketing and communications, partnerships and business development, sales and account support, project or programme coordination, operations and research-led roles. Based in Riga and open to relocate across Europe for the right opportunity.